Personal Selling is the technology of sales marketing, where a person sells his products face to face with the customer. This results in a bilateral benefit both buyer and seller. Buyer gets desired products at ease and sales person gets their sales incentives. And sometimes personal sale is made on the reason for providing product information. Personal selling process consists of seven steps, which are necessary to close the sale. The process is as follows:
Search
Sales reps starts the process by prospecting potential clients. They seek new customers potentially buy their products. The reps using a variety of methods to find potential buyers like to go to the market and talking to consumers or cold calling, etc. This is exhausting step and reps will keep a lot of data.
Preparations
This step is also known as pre-approach. Sales reps make preparations for the first meeting with a potential buyer. Rather reps gather information about customers that would help in the sale process. This step reps prepare a presentation and complete other tasks waiting necessary to close the sale.
Approaching
The third step in the process is accessible and quite important. At this time, the representative gathers more information about the prospects preferences, likes and dislikes. During this time he warms up the environment with general coverage to help open the prospect of relative products.
Presenting
During this phase a representative makes a presentation. This may include a display item or gift and show the customer why they need to have it. Company representatives should focus on highlights and advantages team using this methodology.
Opposition Handling
Sometimes, the seller will have to overcome the complaints of the customer. Numerous customers have questions and concerns about the sale. In the event that the company representatives can answer questions and overcome any objections in fact, the obstacles for a successful deal will be cut through tightly controlled handling objections.
Closing sales
After complaints have been corrected, the main thing left to do is to bring the deal to close. This may involve viewing a receipt and give any recent data to the client. At this stage methodology, one can negotiate the sale price and payment terms.
Feedback and follow
Follow-up is the last stage in personal sales process. After the item has been delivered, representing catch up with the customer to see if they are satisfied. On the off chance that there were any problems with the team, a company representative can work with the client to get them fixed. If the customer is content and happy, a representative may also ask for additional references.