If there is a service describe what the results will be after the service is completed. Show before and after photos or videos. If it is a product describing the product the best you can. Even better to put pictures or video of the product in the ad. Show as many angles as possible. So prospects can get a good feel for the product.
Then put the ad in as many places as you can so you can get the information out there. And the more places you have information the better. The key is to put information in front of your potential customers on and off the web.
Just do not put the ad anywhere and everywhere, however. Only put your ads where your current customers hang out, so more potential customers can see the ad.
If you are not sure where your customers hang out that you need to do some research to find them … Get caught up in the survey your customers. It is to learn as much as you can about your customers so you can turn more prospects into paying customers.
It is important to put ads in front of customers that already want or need your product. Think of it this way, if you want or need your product how much sales you need to do to get them to buy from you?
When you find them placing an ad in front of them and watch them come.
Here are some tips to get some information about your customers.
Ask current customers questions, so you can start to get a background on them and an idea of what they do so that you can sell other people like them.
Pay attention to what they are to be and what they drive. You can easily take note of what they drive, how they dress. So you can start putting them into categories.
If you really want to dig deep you can easily start to ask questions to your existing customers and take a very close notes that what they say and how they say it.
By paying attention to what they say and how they say you can start using their words to sell them.
By using the word current client uses you can use these words in your sales copy to sell prospects. This is very powerful when done. Think of it this way … If you can tell prospects what they think before they say it … Prospects know instinctively that you know what the problem is and you know how to fix it.
Once you know your customer, you can find others like them who want to buy your product or service.